Our agency had the privilege of accompanying DS Penske for the launch of its 11th Formula E season, in the prestigious setting of the Plaza Athénée hotel.

For the occasion, we orchestrated a hybrid press conference bringing together journalists, partners and fans, both on site and online. The event featured an exclusive unveiling of the season’s new single-seaters, in a setting that combined elegance and innovation.

It was a high point for the brand, marking the start of a season dedicated to performance and daring.